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Emotional Design: Case Studies

Arthur Guiot
4 min readOct 17, 2019

This story is not a guide to creating, but rather how to draw inspiration from cases that have been successful thanks to this type of design. This article will, therefore, be a case study on different companies: Apple, Coca-Cola, and Porsche. These companies are known for paying particular attention to their designs to evoke emotions in the customer.

Porsche

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Arthur Guiot

Student by day, developer by night. Traveler by nature, Motorsport fan.